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Rolex: The Snob’s Watch

Article By: Jordan Reifler Growing up, my “frugal” grandpa bought my father and me multiple fake Rolexes as holiday gifts. I’m not certain why he gifted these atrocities more than once, but he did. I should note - these were not passable fakes. They weighed roughly as much as a Swatch but were far less tasteful than their plastic and rubber cous...
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How Watches may Help with Adulting

I grew up in a culture, time, and place where your outward appearance is a key determinant of your place in society. I watched my grandparents indulge in everything from vacations to accessories. You could call them social peacocks. As in introverted child, I was always embarrassed by their flashiness and the attention that these material things...
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The Case for Two-Tone

I am not a flashy guy. I do not subscribe to the “loud” lifestyle (bling, flash, iced-out), especially when it comes to watches. The concept of stealth wealth (e.g. white gold aka “heavy steel”) appeals to me more. And while colored gold (yellow, rose) is dated, it does have a place next to stainless steel. When done properly, the two-tone watch...
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A 1950s GMT (“Gives Me The”) Chills

A true sign of the times, transatlantic travel necessitated the creation of a benchmark in horological history. Until 1954, a watch with dual time zones did not exist. That year, Rolex answered the call from Pan American Airlines to create another purpose-built or “tool” watch, this time for pilots (and world travelers trying to avoid jet lag) ...
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